The BMW opened its first boutique in London, dedicated to environmental brand i. In the opening iStore Bavarian concern shown and the next version of the electric city car i3 – closest to mass production.

Presented at the opening of the dealership BMW i3 called the closest to the serial versions of all previously featured concepts. Stated that he received a new interior with full-sized seats and plenty of natural materials in the decoration – such as leather and eucalyptus tree. It is noted that in the color of wood and leather are used only natural dyes that minimizes harm to the environment.
Meanwhile, judging from the photos, call the interior of the changed fundamentally impossible – its key elements, such as outstanding steering column and minimized central tunnel, kept unchanged.

Stated in the BMW and the work on the new concept of infrastructure for electric cars called 360 Electric. The first sign of the new policy should be a Charger iWallBox, which provides faster and more “smart” charging, there may be installed in a garage or private parking lot. The BMW expects that the number of European iStore will rapidly increase. According to the plans of the company, about 10 percent of the dealerships in 2013 will be composed of such “green shops”.